Titanic Hotel Belfast

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Titanic Hotel Belfast

Belfast, Northern Ireland Successfully built an online presence for a new hotel
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The Challenge

The Titanic Hotel Belfast was a new hotel and so the online strategy needed to increase brand awareness, while the new website needed to seduce browsers into booking.
Launch Site

Profile

4 star boutique hotel situated in Belfast's Titanic Quarter, opened in 2017

Capacity

119 Rooms

Service

Design | Booking Engine | SEO | PPC | Strategy | Email | Google Hotel Ads
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The website reflects the impressive nautical history of the building, formerly Harland & Wolff offices, the builders of the Titanic. 

Combining Google Brand PPC, Bing Brand PPC and Google Hotel Ads, a healthy portion of bookings that would have gone to OTAs are captured by their official website at a cheaper cost per acquisition.

A comprehensive SEO strategy has ensured good visibility in search engine results pages. 

Check out the hotel's sister property, Titanic Hotel Liverpool, which Aró also designed.

Are you interested in Aró Digital Marketing solutions? Please feel free to contact us with your enquiry and we will be delighted to assist you:

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21:1

Google Brand PPC Return On Ad Spend (ROAS)
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23:1

Bing Brand PPC ROAS
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12:1

Google Hotel Ads ROAS