The Perfect Website

The Perfect Website

Strategy

Calendar Tuesday, 08 July 2014

Branding:

 

A prominent logo will help portraying strength, trust & credibility to potential consumers and brand recognition for returning  visitors

 

Accessible:

 

There are no impediments to search engine crawlers reaching this page or determining it’s canonical version

 

Book Now:

 

Clear call to action in primary navigation and natural eye flow. Increases conversion on average by 40%.

 

Social Media:

 

Like it, tweet it/+1 buttons make it easy for visitors to share information or images on their favourite network and provide ‘social proof’.

 

Responsive Design:

 

Multi device ready with different home page designs for each device.

 

Meta Data:

 

The page includes authorship, an enticing meta data description.

 

Keyword Targeted:

 

Primary and secondary keyword phrases appear in prominent positions in the headline, title & content.

 

User Experience & Visitor Journey:

 

Clear layout, eye-catching visuals & beautiful and simple design and navigation make the page easy to use and enjoy.

 

Value Proposition:

 

The content needs to offer everything  a luxury traveller might  be looking for when researching  a hotel.

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Aró Digital Strategy