How to Maximise Direct Bookings with Google Hotel Ads Integration

Google Hotel Ads

How to Maximise Direct Bookings with Google Hotel Ads Integration

As part of your hotel web advertising plans, experiment with Google Hotel Ads integration to compete with online travel agents. Whether guests are looking for generic travel terms or your hotel’s brand name, you can get in front of potential bookers and pay only when someone clicks on your name. Our hotel metasearch advertising solution puts your property front and centre in Google’s “three-pack,” ensuring you capture interest whether guests search generic terms or your brand name.

When weighing OTAs vs Google Hotel Ads, consider why choose Google Hotel Ads over OTAs for direct bookings:

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Benefits

  • Highly effective channel
  • Additional direct bookings
  • Increased visibility – especially on mobile
  • Customers find your hotel earlier in the booking journey
  • Works in parallel with other booking engine providers
  • Optimised for ROI when managed by Aró
  • Creates a culture of booking direct

Google Hotel Ads allow users to search availability and compare prices without even visiting your website. You can get your hotel in front of people at multiple stages of their purchasing journey, from when they search a generic term like ‘hotels in London’ to when they specifically search for your hotel’s name.

Hotel ads can appear within Google’s search results page or on Google Maps. The prices appear under ‘check availability’ on the Google Business listing, and users are brought to the hotel’s booking engine. Therefore, it’s a very powerful, high converting channel, especially on mobile.

This additional visibility allows hotels to steal back users that are highly likely to book on an OTA that are already reaping the benefits of a Google Hotel ad integration. This space has proven to drive revenue that would not have come to the website otherwise and converts at a rate higher than many other online channels.

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Only Pay When a Booking is Made!

Using a commission model, you will only pay for when a booking is made. That means no wasted budget! Any bookings made through the Google Hotel Ads channel will be at a lower cost than OTAs, given the strength of the optimisation strategy we employ and the low commission on the Aró booking engine. Curious what is the commission model for Google Hotel Ads? We’ll handle the details and optimise your setup so you enjoy the lowest possible cost per acquisition.

You can expect to make a Return On Ad Spend (ROAS) of between 20:1 and 33:1. That means, for every €1 you spend, you could potentially make €33. Another added benefit is free booking links on Google Hotel Ads, which Google recently started offering.

For no additional management or budget cost, you can get further visibility on Google Hotel Ads with a free ad in addition to the paid ad. Ready to reclaim bookings from OTAs and drive revenue with hotel metasearch advertising? Sign up with Aró as your integration partner, and we’ll take care of the rest.