The Chester Grosvenor

Chester, United Kingdom Full Aró service suite of bespoke website, booking engine, reporting & digital marketing strategy

We’ve partnered with Aró for over 15 years with their user-friendly and visually stunning website design. In March 2021, we switched to Aró’…

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The Challenge

Propel Chester Grosvenor to oversubscribed by providing digital sales & marketing strategy, bespoke optimised website & high converting booking engine to generate higher EBITA

Launch Site

Profile

5 AA Red Star Hotel | Aró Partner since 2007 | Aró Booking Engine Since 2021

Capacity

68 Rooms | 12 Suites

Service

Design | Strategy | Booking Engine | Marketing | Email

Responsive Website and Booking Engine

Since 2007 Aró Digital Strategy has worked with Chester Grosvenor to provide their bespoke website, sensitive to The Chester Grosvenor's exceptional history. In 2021 the Aró Booking Engine went live for the hotel, designed specifically to optimise conversions, and achieved 226% growth in the first 12 months.

Today the responsive website and booking engine design caters to all user devices and ensures that opportunities to capture bookings for both the hotel and restaurant are capitalised upon. Continuous work on intensive SEO strategies help maintain the hotel's reputation online as the premier place to stay in Chester. The Aró digital marketing team work to promote tactical offers and on brand campaigns.

Could outcomes similar to those of Chester Grosvenor assist in reaching your property's targeted revenue and profit growth? Please feel free to Book a Discover Call

226%

Booking engine year 1 growth

82%

Direct users year 1 growth

13%

Bookings up YTD

17%

Website conversion up YTD

We’ve partnered with Aró for over 15 years with their user-friendly and visually stunning website design. In March 2021, we switched to Aró’s booking engine also, which made our booking process more efficient and significantly boosted direct bookings. We also avail of Aró’s digital marketing services which have enhanced our online presence resulting in increased website traffic and higher engagement rates. Their support and dedication make them a valued partner. Highly recommended. We have always found Aró to be incredibly easy to work with, their team are proactive and fast to respond to any queries or requests. We are confident we are in good hands with Aró.

Anna Oakden

Marketing Manager