Hayfield Manor

Hayfield Manor 1600 800 1

Hayfield Manor

Cork, Ireland Reduced 3rd party commission fees by forging a powerful digital marketing campaign.
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The Challenge

To launch a website focused on driving direct bookings through the hotel’s official platform. To create a successful digital strategy using email marketing, Facebook advertising, Google search and display advertising.
Launch Site

Profile

5-Star Luxury Manor Hotel With Gardens

Capacity

88 Rooms

Service

Design | Strategy | Marketing | Email | PPC | Booking Engine | Facebook | Google Hotel Ads
Hayfield Manor 800 450

The website triumphantly promotes Hayfield Manor's brand in luxe gold hues, catering for mobile and desktop users alike.

The dynamism of elements while scrolling through the website highlights key elements of the business and draws the eye to the appropriate call to actions. The simple full screen menu layout directs users to the key areas of the website and the Aró booking engine.

The comprehensive digital strategy protects the brand by communicating the book direct benefits across all channels, including email marketing, brand advertising, Facebook ads and Google Hotel Ads. Careful optimisation ensures a good Return On Ad Spend (ROAS) across all paid channels, while driving qualified traffic to the hotel's own booking engine, ensuring bookings are captured more cheaply. 


Are you interested in Aró Digital Marketing solutions? Please feel free to contact us with your enquiry and we will be delighted to assist you:

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Revenue Doubled

Over A 5-Year Period
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Record Bookings

After New Site Launch
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UX

Top Results On Mobile & Desktop
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55:1

ROAS On PPC Campaigns