Launch of a fully responsive website, incorporating responsive email marketing campaigns and targeted PPC campaigns.
The website design focused on the warm and ambiance of the historic castle and its stunning surroundings in Connemara. Highlighted key reasons to book direct beside the large booking widget - directing users to the booking engine with clear CTAs on each page.
Strategy plan put in place to maximise on direct bookings. A major part of the success in driving direct revenue was the client’s dedication to prioritising availability and rates on the hotel’s website over Online Travel Agencies (OTAs). Launched a highly optimised brand PPC campaign. Bidding on the brand increased visibility and ensured their website was above OTA paid search results.
