50%
Direct Online Booking Increase
The Lowell
Steps to Success for The Lowell
How a PPC Trial led to 32% Revenue Growth
When our long-term partner, The Lowell, one of New York’s most distinguished luxury hotels, recently engaged Aró Digital Strategy for a trial Google Ads campaign, the goal was to boost direct bookings and re-energise revenue performance.
Working closely with The Lowell’s marketing team, Aró designed a highly targeted PPC strategy, combining precise keyword selection,data-led optimisation, and messaging aligned with the hotel’s refined brand voice.
67:1 Return on Ad Spend (ROAS)
32% year-on-year increase in overall revenue during the campaign period
75% increase in engaged sessions
About The Lowell
5 Star Independent Boutique Hotel
Top NYC Hotel for Classic Luxury - Condé Nast Traveler
Member of Leading Hotels of the World
These outcomes marked a dramatic turnaround on the previous 6 month period, with the trial campaign reversing the trend and proving how a collaborative, insight-led approach can deliver measurable results in just a few months.
This partnership demonstrates how The Lowell’s long-established luxury brand, their marketing team’s deep understanding of their audience, and Aró’s digital marketing and book-direct performance expertise combined to achieve meaningful growth, laying a strong foundation for continued digital success.
“Working with the Aró team on this campaign has been a rewarding experience,” said Julian Alden, Director of Sales & Marketing at The Lowell. “Their understanding of our brand, attention to detail, and strategic approach have helped us strengthen our digital performance and connect more effectively with our guests.”
Enquire to become a Partner Program Hotelier
This partnership provides a strategic path to drive sustained, above-trend revenue and profit growth, while enhancing your brand recognition, integrity and loyalty.
Secure your place on our waitlist. Contact us today for consideration for the next available onboarding.