Cashel Palace Hotel

Aró partnered with Cashel Palace in March 2024 with the objective was to enhance its digital presence, drive direct bookings, and optimise online performance in the competitive luxury market. In particular the aim was to optimally sell the hotel's multiple diverse room types effectively. As one of Ireland's most distinguished five-star hotels, the property entered Q1 2025 with strong commercial goals and exceeded expectations across all digital metrics. Now 1 year into the partnership, Cashel Palace has achieved over €200K Q1 growth on the projected revenue target, outperforming the target by 23%. 

The Q1 results reflect the impact of our effective partnership and a finely tuned strategy focussed on targeted digital marketing, optimum user experience and seamless booking performance. With an effective growth strategy underpinning performance momentum, the focus for the future is to continue growth with a focus on increasing organic traffic direct bookings.