Cashel Palace Hotel

Case Study Cashel Palace Hotel

Cashel Palace Hotel

Tipperary, Ireland Aró Hotel Booking Engine | Gift Voucher Platform | Reengineered Website
Efficient, effective support from a very knowledgeable team. Authentic, passionate, reliable and engaged. Always eager to work together to a…
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The Challenge

Aró partnered with Cashel Palace in March 2024 with the objective was to enhance its digital presence, drive direct bookings, and optimise online performance in the competitive luxury market.
Launch Site

Profile

Cashel Palace is a luxury hotel and spa in Tipperary, meticulously restored and exquisitely reimagined.

Capacity

42 Rooms & Suites

Service

Hotel Booking Engine | Gift Voucher Platform | Reengineered Website
Portfolio Small

At Aró Digital Strategy, we are proud to power the booking engine for Cashel Palace Hotel.

Our system is crafted to enhance the guestexperience and drive direct bookings. With a user-friendly interface, seamlessintegration with the hotel’s website, and tools designed to optimiseconversions, we ensure a smooth and enjoyable booking process. Our advancedreporting features and support for multiple languages and currencies furtherelevate the service, helping Cashel Palace Hotel attract a global audience andmaximise their direct bookings, and ultimately achieve a higher conversion rate and increased length of stay. 

Bed

32%

Room Revenue Growth Above Target Q1 2025
Bed

17%

Voucher Growth Above Target Q1 2025
Bed

65%

PPC ROAS Q1 2025

Efficient, effective support from a very knowledgeable team. Authentic, passionate, reliable and engaged. Always eager to work together to achieve best results for all. Clearly invested in optimising our conversion rates and results. Our new ÁRO booking engine is very user friendly and has already encouraged longer lengths of stay and better conversion rates. They invest in skilled team members and are always seeking to improve their own services, systems and processes to be better able to support their partners.

Karen Fleming
Sales Director