An Introduction to the Aró Podcast
Episode 1 - Revenue Management with Patrick O'Flaherty. How to do it & what to expect in return
Episode 2 - Managing your online reputation to build your brand and increase your profit
Episode 3 - The Abbeyglen Castle Hotel direct booking story with Ronan Hughes
Episode 4 - Using marketing & branding to drive direct bookings for luxury hotels with Lisa Leahy
Episode 5 - Google's Core Web Vitals update and why it is important for a book direct strategy
Episode 6 - Five strategies to drive occupancy through Autumn and into the shoulder season
Episode 7 - The psychology and practice of luxury hotel branding with Pat Kinsley
Episode 8 - The Aró Digital hotel benchmark score and how it predicts your book direct performance
Episode 9 - Google's phase out of 3rd party cookies is an opportunity to get close to your audience
Episode 10 - Shifting the needle on book direct for hotels
Episode 11 - Managing your booking channels to maximise book direct revenue
Episode 12 - Building a mature digital strategy to help your hotel prosper
Episode 13 - Synergy between the Aró Internet booking engine and recent online trends
Episode 14 - How to identify and attract your ideal luxury hotel target market
Episode 15 - Four consumer trends hotels should embrace as guests' confidence returns
Episode 16 - How branding helps direct bookers choose your hotel
Episode 17 - Working with Google to increase your hotel revenue
Episode 18 - Key Q1 tasks to prep your luxury hotel's digital strategy for 2023
Episode 19 - The what, why and how of influencer marketing for hotels
Episode 20 - Forward planning to fill your hotel rooms in Autumn
Episode 21 - August Strategies To Fuel Festive Season Success
Episode 22 - How to set best available rate & use it to get direct bookings with metasearch
Episode 23 - An interview with John Ryan from The Ardilaun Hotel, Galway
Episode 24 - The journey to nature positive with Lucy Gaffney from Business for Biodiversity Ireland
Episode 25 - An interview with Ronan & Brian Hughes from The Abbeyglen Castle Hotel, Clifden
Episode 26 - A vision for the future of hospitality with Karen Fleming from The Cashel Palace
Episode 27 - A December digital health check for your book direct strategy