Chester Grosvenor Success Story
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Success Steps by Chester Grosvenor

The Chester Grosvenor, a Grade II listed building owned byThe Duke of Westminster, is a prestigious five AA Red Star hotel. With 67 chic bedrooms and 12 elegant suites, each uniquely designed, the hotel blends traditional charm with modern sophistication. Since 2007, Chester Grosvenor has partnered with Aró Digital Strategy, initially crafting a bespoke website to honour its rich history. In 2021, the Aró Booking Engine launched, optimising conversions. Today, the responsive website and booking engine ensure seamless booking. Intensive SEO strategies maintain the hotel’s premier onliner eputation, while Aró’s digital marketing team promotes tactical offers and on-brand campaigns.


Year 1: Onboarded with Bespoke Aró Website & achieved 53% growth

10 Year Average: Direct online revenue grew by 29%

2021: Implemented the Aró Booking Engine & Digital Marketing Strategy & achieved 226% growth

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AA Red 5 Star Hotel

AA Red 5 Star Hotel

Chester UK

Chester UK

Bespoke

Member of Bespoke Hotels

17 Year Partnership with Aró

17 Year Partnership with Aró

56 Year 1 | 2007 Website Only Growth
226 Year 2021 | Year 1 Booking Engine Growth YOY
82 2021 | Direct User Growth
In March 2021, we switched to Aró’s booking engine also, which made our booking process more efficient and significantly boosted direct bookings. We also avail of Aró’s digital marketing services which have enhanced our online presence resulting in increased website traffic and higher engagement rates. Their support and dedication make them a valued partner. We are confident we are in good hands with Aró."

AMANDA OAKDEN, MARKETING MANAGER