Kickstart 2025: Refresh Your Hotel Packages This January
As we welcome the new year, January offers the perfect opportunity to hit refresh on your hotel’s booking engine and third-party listings. It’s an ideal time to reflect on your 2024 package sales, clear out underperforming offers, and fine-tune your most popular packages to set the stage for a successful 2025.
Key Steps for a Fresh Start
Highlight Relevant Offers
To capture guest attention and drive bookings, ensure your best-performing packages are easy to find:
- Group your top-selling offers into well-defined ‘Offer Groups’.
- Feature your best value packages prominently in the ‘Sale’ section, so they stand out to bargain hunters.
Remove Outdated Offers
Keeping your listings current is essential. Eliminate any offers that are no longer relevant, outdated, or unavailable, ensuring your booking engine remains clean and appealing.
Update Seasonal & Event Offers
January is the ideal time to ensure your seasonal offers are properly organised:
- List them in chronological order to reflect upcoming holidays or local events.
- Make sure each offer’s details are up-to-date, including pricing and availability.
Check Selling Order
The order in which your packages appear can significantly impact revenue. Place high-value packages at the top of your listings to encourage more lucrative bookings. A clear, strategic display can guide customers towards premium options.
Evaluate Festive Packages
With fresh feedback from the festive season, now is the time to evaluate how your 2024 holiday offers performed:
- Which packages sold well? Which ones underperformed?
- Adjust pricing, update package inclusions, and start preparing for your 2025 festive sales.
Refreshing your hotel’s packages in January isn’t just about cleaning house—it’s a strategic move to enhance the booking experience, attract new guests, and boost revenue. By streamlining your package display, highlighting top offers, and optimising for the year ahead, you’ll set your hotel up for a strong start to 2025. Seize this opportunity, and ensure your property is positioned for maximum success in the year to come.
Go n-éirí an bóthar leat in 2025!