Client Story- Maryborough Hotel, Cork


One of Ireland’s most renowned luxury hotels and spas, Maryborough Hotel is located in the leafy suburbs of Douglas, just a 20-minute drive from the lively city of Cork. 

The history of the gorgeous mansion dates to the 1700s when it was built by Richard Newenham and was a family home to the Newenhams until the O’Sullivans purchased it in the 1990s.
 
The O’Sullivan family then opened the 93-room, luxury 4-star Maryborough Hotel to guests in 1997.
 
The entrance hall and mantle pieces in the hotel still retain some of the historical architectural features and Adam style decorations. 

Thanks to the inspired works by one of the last owners of the property, John Newenham, the gardens in Maryborough are a host to beautiful trees and plants like the rhododendrons.
 
For a trip to the city of Cork, Maryborough provides a wide variety of rooms to suit families, couples, business travellers and solo trippers alike. 

The hotel has 93 exquisite rooms, many of which have balconies and verandas with stunning views of the Maryborough gardens. 

The executive rooms offer an extra outdoor space for guests to enjoy the sun in the morning and a hot chocolate from the comfort of their rooms at night.
 
Maryborough Hotel has maintained the charms of the décor from the 18th- century, in some of the rooms boasting ornate ceiling engravings and decadent chandeliers.
 
Bellini’s Restaurant in the Hotel is an award winning 2AA rosette restaurant with mouth-watering fusion of flavours on its menu.

The restaurant is known for its delightful cuisine prepared with locally sourced ingredients cooked to perfection. 

Whether the guests are looking for an intimate romantic dinner, a family get-together or a special occasion, Bellini’s is one of the top fine dining choices in Cork.

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Maryborough Hotel has various packages available to suit all types of guests and their requirements - B&B, 1-2 night offers, couples retreats, spa packages and also corporate deals for businesses. 

The hotel has brilliant reviews from guests on Google and TripAdvisor - 4.5 stars each, with guests gushing about the warm and welcoming staff, idyllic location of the hotel, amazing food at the restaurant and also the brilliant arrangements for couples that got married in the hotel.
 
The hotel website is beautifully designed and optimised for direct booking with an open booking panel and a seasonal promotional tag for offers available to guests. 

The landing page videos shows the entrance to the hotel, the restaurant, dining rooms and gorgeous bedrooms on the estate. 

The landing page also lists the book direct benefits to customers right under the booking panel e.g. free cancellations, free parking and best guaranteed rates compared to the OTAs.
 
The burger menu of the website is easy to navigate and is not overly complicated with too much information. 

The gallery page of the website is laid out to separate photos and videos according to the location in the hotel. 

Each photograph is accompanied with a ‘Book Now’ call to action which is a small yet very efficient initiative to improve booking engine conversion and reduce bounce rates on a luxury hotel website.
 
The mobile version of the website is customised to be user friendly offering all important information to the guests in the right manner. 

It highlights the best offers available to the guests at any particular time of the year and these offers are updated as and when required.
 
At Aró Digital Strategy, we are proud to be in partnership with Maryborough Hotel: a client who is not only best in class for their splendid property and customer service but always keen to improve their services and performance with best efforts online and offline.

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