Technology has become an integral part of our society and various industries are competing to keep up with cutting edge technological advancements to provide a best-in-class customer experience.
Likewise, luxury hotel industry is entirely dependent on the experience their customers have before, during and after their visit.
Hotel technology trends can significantly improve guests’ visits, increase comfort and optimise check in and check out procedures; and overall decrease the effort required to enjoy the emotional benefits provided by the hotel.
Not only can luxury hotels provide an effortless customer experience, but they can also significantly look at reducing overhead long-term costs by investing in technology that is here to stay.
Reducing Plastic, Elevating Experience: Mobile Keys
One innovative example is the transition from plastic key cards to mobile keys.
By enabling guests to check in via their smartphones using a dedicated hotel application, the burden of carrying and remembering physical key cards is alleviated.
This not only enhances the guest experience but also contributes to long-term cost savings by eliminating the need for physical key cards.
Moreover, the application allows hotels to gather essential guest information, such as email addresses and phone numbers, for personalized communication at a later stage.
Smart Comfort with Smart Room Technology
Introducing smart room technology takes personalization to the next level.
For example- Guests can set the room temperature and even prepare a hot bath for themselves through the hotel's application before arriving.
This level of customization provides a unique and memorable experience, fostering guest loyalty and encouraging return visits.
Entertainment at Your Fingertips: OTTs and Smart Televisions
While some guests seek a break from daily routines, others crave the familiar comfort of streaming their favourite shows or enjoying music in the hotel room.
Smart televisions equipped with popular OTT applications offer a personalised entertainment experience, allowing guests to seamlessly cast content from their smartphones.
Virtual Exploration: Hotel Virtual Reality Tours
Luxury hotels are investing in virtual tours accessible via tablets in guest rooms.
These virtual guides provide information on the hotel's history, showcase artifacts, and offer details about activities and attractions nearby.
This empowers guests to explore at their own pace, eliminating the need for a scheduled guide during their vacation.
Seamless Transactions: Contactless Payments
The trend of contactless payments has become imperative in today's fast-paced world.
Luxury hotels can stay ahead by offering secure and convenient payment options through mobile phones and smartwatches.
This not only aligns with the evolving preferences of customers but also addresses concerns related to health and safety.
Instant Assistance: Chatbots
Recognising the importance of online services, luxury hotels are incorporating chatbots on their websites.
These chat services, often integrated with platforms like Facebook Messenger and WhatsApp, assist guests with queries during the booking process or pre-arrival.
This real-time support enhances the overall customer experience and aligns with the preferences of modern smartphone users.
In a landscape where technology evolves annually, luxury hotels must stay abreast of these trends to maintain a competitive edge.
Staying connected with industry trends and news is essential for luxury hotels, and Aró Digital Strategy provides valuable insights on Instagram, Facebook, and YouTube. Stay informed, stay ahead.