Drive Your Hotel's Bookings with Targeted Paid Advertising Strategies

Bring your brand alive with more interactive forms of advertisements using banners, videos and animations on millions of websites, news pages and blogs.

In addition to targeting users based on their demographics, you can zoom in on customers who have already visited your website or searched for a term related to your business. Remarketing can incentivise browsers to consider your offering again and to make a purchase.

Extend your reach by investing in Microsoft’s search engine. Offering lower cost-per-click and potentially higher return on investment than Google, this is a great platform to enhance your marketing strategy.

Using another innovative form of Google’s advertising options, you can show custom ads in Gmail based on the users’ email address, content of their correspondence or having demonstrated similar characteristics to your existing customers.

One third of internet users are on Youtube, which has a range of options to target the right customers based on their gender, age, geography and interests. Showcase your hotel in an engaging and dynamic way with a video.

This relatively new and rapidly expanding form of online advertising offers you another powerful tool to combat OTAs. When a user looks up your hotel, a metasearch result appears showing real-time rates for your property on various platforms. When used effectively, metasearch not only drives direct bookings, but also promotes brand awareness.

Having become the largest business network on the internet, LinkedIn offers you a unique opportunity to reach more than 500 million professionals. You can target individuals based on their job function, company size or position, driving brand awareness, generating new business leads and direct traffic to your website, as well as increasing event registrations or content downloads.

Google Hotel Ads allow users to search availability and compare prices without even visiting your website. Hotel ads can appear within Google’s search results page or on Google maps. You can get your website in front of people at multiple stages of their purchasing journey, from when they search a generic term like ‘hotels in London’, to when they specifically search for your hotel’s name.

Using a CPC model, we highly optimise the campaign to get the best return. This additional visibility allows hotels to steal back users that are highly likely to book on an OTA that are already reaping the benefits of a Google Hotel ad integration.