Dunraven. Aro Digital Strategy Client

Dunraven Arms Hotel

Limerick, Ireland

42% Increase in Booked Room Revenue Through Strategic Digital Innovation
Aró has played an instrumental role in increasing our direct room revenue. The website paints a beautiful picture of the property, while Aró's digital... Read Full Quote

SUCCESS STORY

Dunraven Arms Hotel experienced 42% growth in Booked Room Revenue through its online channel. This impressive performance was the result of a strong collaboration between Dunraven Arms and Aró Digital Strategy, combining cutting-edge digital marketing strategies and booking engine software with data-driven insights to drive direct bookings and revenue growth.
Launch Site Aró Digital Strategy

Profile

4-star Independent Boutique Hotel In Adare, Co. Limerick

Capacity

90 Rooms

Service

Design | Strategy | Marketing | PPC | Booking Engine | Google Hotel Ads

THE APPROACH

Upgrading the Online Booking Experience

In mid-2024, Dunraven Arms upgrade its online booking engine to the latest Aró version, enhancing user experience, simplifying the booking process, and boosting conversion rates.

Strategic Package Optimisation

To drive occupancy in low-demand periods, Dunraven Arms curated targeted packages based on booking patterns and guest preferences. This initiative played a key role in sustaining revenue growth into 2025.

Enhanced Email Marketing

In 2025, the hotel increased email marketing efforts, sending more frequent and personalised campaigns. This strengthened brand engagement and drove direct bookings.

Refining the Pay-Per-Click (PPC) Strategy

Aró optimised the hotel's PPC approach to maximise revenue:

  • Shared Budget Strategy: Dynamically allocated resources based on seasonal and regional demand.

  • Shifting Non-Brand Strategy: Broadened search efforts to attract new audiences and increase site traffic

Conclusion

By combining technology upgrades, strategic packaging, personalised email marketing, and PPC optimisations, Dunraven Arms achieved significant revenue growth.

Aró has played an instrumental role in increasing our direct room revenue. The website paints a beautiful picture of the property, while Aró's digital strategy drives results for our room, gift voucher and wedding business.

Hugh Murphy

Proprietor

The Results

42%

Booked Room Revenue Increase

35%

Special Offers Upturn

107%

Facebook Retargeting Growth

91%

PPC Revenue Increase

Dunraven 450

View Design

DunravenPortfolio