Gift vouchers are a significant revenue driver, with the global gift card market reaching $474 billion in 2024 and projected to grow to $510 billion in 2025 according Meetanshi - Magento Development Agency
This surge is driven by the increasing consumer preference for experiences over physical products. Hotels can capitalise on this trend by offering vouchers for spa days, dining, or unique experiences, allowing guests to share indulgent gifts with loved ones. Boosting Cash Flow and Brand Awareness
Vouchers increase brand awareness by serving as endorsements from the gift giver, potentially introducing new guests to the hotel. They also improve cash flow by being available 24/7 and often lead to additional spending. Studies show that 67% of recipients spend, on average, 35% more than the voucher’s value when redeeming their gift
Offer the Gift of Choice
Offering a variety of gift voucher options allows hotels to cater to different budgets and preferences. From spa treatments to dining experiences, providing flexible options ensures customers can select the perfect gift. Offering different price points, such as a “Spa Morning” or “45-Minute Facial,” increases accessibility and drives sales.
Timing is Key
Voucher sales spike before key occasions like Mother’s Day, with peak sales occurring the day before. Hotels should ensure their vouchers are easy to purchase online and offline, offering both digital and physical formats to cater to customer preferences.
Seamless Digital and Physical Fulfilment
With 66% of consumers preferring digital vouchers, it’s essential for hotels to offer both digital and physical options. Aró Digital Strategy’s voucher software optimises this process, ensuring a seamless, user-friendly experience for customers.
Optimising Voucher Sales
To maximise sales, hotels should create visually appealing vouchers