1. Update and Optimise Your Online Presence
Refresh Your Wedding Pages – Ensure all content is up to date, including pricing, new offerings, and high-quality imagery.
Showcase Real Weddings – Feature stunning past weddings with professional images and testimonials to inspire couples.
Boost SEO & Blog Content – Publish an engaging blog like “Why [Your Hotel] is the Perfect Wedding Venue for 2025/26” to attract organic search traffic.
2. Launch Digital Advertising & Social Media Strategy
Google & Social Media Ads – Start wedding-focused ad campaigns on Google, Facebook, Instagram, and TikTok.
Valentine’s Week Content – Share romantic wedding imagery, testimonials, and behind-the-scenes preparations.
Engaging Instagram & TikTok Reels – Post venue tours, wedding setup time-lapses, and real wedding highlights.
Leverage Hashtags – Use #WeddingVenue #BridalInspo #2025Weddings to reach engaged couples.
3. Dedicated Space for Wedding Enquiries
Create a warm and inviting wedding consultation area in your hotel reception.
Ensure all staff recognise engaged couples as VIP guests and offer heartfelt congratulations.
4. Prepare for Increased Enquiries & Site Visits
Quick Response Time – Ensure all enquiries are answered promptly and personally.
Automated Email Follow-Ups – Set up a nurturing email sequence for couples who enquire.
Schedule Showarounds – Reserve key dates after Valentine’s Day for exclusive wedding tours.
5. Showcase Your Venue at Its Best
Have your wedding event spaces looking immaculate for walk-in visits, especially after Christmas, New Year and Valentine’s, when engagement rates peak.
Prepare a luxurious wedding suite to impress couples during site visits.
Plan and rehearse a seamless show-around experience with key touchpoints to highlight.
6. Offer a Time-Limited Booking Incentive
Limited-Time Offers – Include a complimentary upgrade, such as free element at drinks reception or enhanced décor, for bookings made in low season.
Exclusive Open Day Invitations – Host a private wedding showcase with special perks for attendees.
7. Wedding Presentation & Inspiration
Have a polished wedding presentation ready, featuring beautiful images and inspiring past wedding setups.
8. Small Takeaways to Make an Impact
Offer a thoughtful branded keepsake, like a “Planning Your Wedding” diary, to create a lasting impression.
9. Train Your Team for Success
Brief the Sales & Events Team – Ensure they are well-versed in packages, pricing, and promotions.
Refine the Sales Pitch – Train staff on handling objections and upselling premium wedding packages.
10. Track Enquiries & Optimise Your Booking Process
Implement an enquiry tracker to monitor leads and ensure timely follow-ups.
Optimise your wedding booking experience with:
A dedicated wedding microsite tailored for SEO and conversion.
High-quality imagery and properly tagged content for search visibility.
Leverage third-party affiliations.
Partner with Aró Digital Strategy
Let’s transform your wedding marketing into a high-converting success.
Contact us today to create a bespoke digital strategy that drives engagement, bookings, and revenue.