Hayfield Manor has worked with Aró for over 16 years with Ciara Clancy as their only Account Manager, over 16years.
As well as many exceptional achievements working together over the years, Hayfield Manor has experienced significant digital growth in the first quarter of 2025, with a targeted and performance-driven approach leading to impressive returns across paid media, website traffic, and overall booked revenue.
PPC Channel Performance
A core component of this digital success has been the strategic optimisation of Hayfield Manor’s Pay-Per-Click (PPC) campaigns. Year-to-date (YTD), we’ve seen:
- 13% increase in Click-Through Rate (CTR)
- Over 52:1 Return on Ad Spend (ROAS)
This performance is a direct result of refined audience targeting, enhanced ad creative, and a focused strategy around promoting the hotel’s offers page. Directing and retargeting users to this high-conversion page has paid off, yielding a conversion rate of 2.95%.
Revenue & Booking Growth
Hayfield Manor’s YTD booked room revenue has grown by 22% Year-over-Year (YoY), with bookings up 23%. This growth reflects a combination of digital campaign effectiveness and a sharp focus by the hotel team on enhancing the guest experience. A renewed emphasis on packages and special offers, supported by Aró’s strategic direction has aligned with user intent and improved both visibility and engagement.
Onsite Investment & Recognition
The Hayfield Manor team's commitment to quality has extended beyond digital, with substantial investment into the refurbishment of rooms and suites, which further strengthens the brand’s luxury positioning.
In addition, Hayfield Manor’s exceptional standards have been recognised with a series of prestigious accolades, most notably winning the Gold Medal Hotel of the Year Award in Q1 2025.
A Partner Program Property
Hayfield Manor is proud to be part of the Aró Partner Program, a premium service tier designed for hotels seeking a deeper, more strategic level of collaboration.
As a Partner Program property, Hayfield Manor benefits from:
- Dedicated strategic account leadership
- Proactive campaign planning & performance reviews
- Priority access to product innovation and support
- Enhanced benchmarking and data insights
- Tailored digital strategy aligned with commercial goals
With a targeted digital strategy, combined with brand-led investments and clear commercial objectives, can deliver real, measurable growth. As a Partner Program property, Hayfield Manor continues to grow with the full strength of Aró’s digital expertise behind it, building long-term, sustainable success in the luxury hospitality space.
Contact Us about our Partner Program